CREATIVE MARKETING EFFORTS AND UNIQUE INCENTIVES KEEP CONDO SALES THRIVING
[CHICAGO, IL]
By Anne Martin
Despite a slow housing market, innovative marketing techniques and interesting incentives are keeping buyers knocking at the doors of condo developers in the Chicago area.
A touch of creativity helped American Invsco recently sell $25 million of units in about one hour at 200 North Dearborn Private Residences. Eighty condos, including 55 units during the first minute, were sold at the event dubbed "One Night, Best Price Ever."
The excitement of a Hollywood gala was created at the buying party where spotlights beamed down on a red carpet as waiters served hors d'oevres and champagne to buyers.
More importantly, they were given hand-held Personal Digital Assistants (PDAS) by sales agents who helped them make their purchases. Buyers used the PDAs to select condos by unit numbers. Digital countdown clocks ticked away the seconds as computerized electronic boards, listing units by number, exhibited yellow lights for each unit sold.
When the buying was over, the fun did not stop. Guests enjoyed a buffet dinner and dancing.
The festivities, and the PDAs, helped create an energetic vibe that buyers clearly found appealing.
"We wanted to find a way to make the home selection and buying process quick, easy and exciting for buyers. With the user friendly PDA, we managed to do all three," said Nick Gouletas, CE0 and president of American Invsco.
The invitation-only buyers were pre-qualified. Savings, such as eliminating two years of developers interest and marketing costs, were passed on to buyers.
Incentives to ease the pain of the highest gas prices in the nation in the Chicago area are being offered by Lennar Builders.
The company is offering rail passes to buyers at some of its condo developments located near train stations in various suburbs. The passes are for one year of rail service that would take condo owners from the suburbs to Chicago.
Recently, Lennar also offered gas cards to people who visited properties in developments in more farflung communities that are reached by car. Since many buyers are using the Internet to preselect properties, the idea was to get them away from their computers and into the models at places they might not otherwise visit.
"The cards were for $700 in gas. That's alot of gas," said Leigh Nevers, vice president of marketing.
Chicago Condos
By Anne Martin
Despite a slow housing market, innovative marketing techniques and interesting incentives are keeping buyers knocking at the doors of condo developers in the Chicago area.
A touch of creativity helped American Invsco recently sell $25 million of units in about one hour at 200 North Dearborn Private Residences. Eighty condos, including 55 units during the first minute, were sold at the event dubbed "One Night, Best Price Ever."
The excitement of a Hollywood gala was created at the buying party where spotlights beamed down on a red carpet as waiters served hors d'oevres and champagne to buyers.
More importantly, they were given hand-held Personal Digital Assistants (PDAS) by sales agents who helped them make their purchases. Buyers used the PDAs to select condos by unit numbers. Digital countdown clocks ticked away the seconds as computerized electronic boards, listing units by number, exhibited yellow lights for each unit sold.
When the buying was over, the fun did not stop. Guests enjoyed a buffet dinner and dancing.
The festivities, and the PDAs, helped create an energetic vibe that buyers clearly found appealing.
"We wanted to find a way to make the home selection and buying process quick, easy and exciting for buyers. With the user friendly PDA, we managed to do all three," said Nick Gouletas, CE0 and president of American Invsco.
The invitation-only buyers were pre-qualified. Savings, such as eliminating two years of developers interest and marketing costs, were passed on to buyers.
Incentives to ease the pain of the highest gas prices in the nation in the Chicago area are being offered by Lennar Builders.
The company is offering rail passes to buyers at some of its condo developments located near train stations in various suburbs. The passes are for one year of rail service that would take condo owners from the suburbs to Chicago.
Recently, Lennar also offered gas cards to people who visited properties in developments in more farflung communities that are reached by car. Since many buyers are using the Internet to preselect properties, the idea was to get them away from their computers and into the models at places they might not otherwise visit.
"The cards were for $700 in gas. That's alot of gas," said Leigh Nevers, vice president of marketing.
Chicago Condos
0 Comments:
Post a Comment
<< Home